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MANAGERS MUST ADAPT STRATEGIES TO DEAL WITH NEW BREED OF EMPLOYEE IN A STRESSFUL WORLD

by William Chambers, III, Executrack, Inc./ an OI Partner

Stress in the workplace is nothing new.

Workers have always been subject to troubling influences that have affected their performances. These influences might include a new boss, company merger, a missed promotion, the loss of a client, additional responsibilities, petty office politics -- and countless other real and perceived situations that can impact one's ability to handle his or her job. In most instances, stressful workplace situations resolve themselves over time or are worked out by talking to a co-worker, a friend, or a spouse.

A faltering economy and the recent terrorist attacks have magnified these pressures. Stresses never before faced by workers are suddenly of paramount importance, and business owners and managers are finding that they must now address fears that just months ago weren't even on the radar screen.

By definition work is stressful, requiring employees to overcome physical and mental challenges in order to create a product or to accomplish a goal. But never before have employees expressed fear about working in a skyscraper or insisted on having an office near a staircase.

These and other new-found stresses are bombarding the workplace and in many instances negatively affecting employee productivity. Consequently, managers are taking on new roles that involve alleviating fears, providing a secure work environment, and dealing with shifting priorities.

Although there is no precedent for what is happening, one message is clear: The role of the business owner and corporate executive has changed. Once focused primarily on employee productivity, this person must now nurture and understand workers at levels never before anticipated. In order to keep their business environments running productively, they must also be prepared to respond to the needs of a new type of employee.

These sentiments were reflected in a recent survey of HR practitioners conducted by OI Partners Inc., just two weeks after the Sept. 11 events, at the Minnesota State Convention of the Society of Human Resource Management (SHRM). Respondents were asked to identify issues that were most likely to immediately impact their companies. The 118 respondents named the following concerns, listed in order of frequency of response:

1. workplace stress
2. business cash flow projections
3. security
4. required travel: reluctance/refusal
5. requests for more flexible scheduling
6. reorganization

These results were in stark contrast to a similar survey earlier in June, also conducted by OI Partners, at the SHRM national convention in San Francisco where 819 respondents listed the following critical concerns:

1. retention
2. aging workforce
3. recruitment
4. skill/labor shortage
5. morale/motivation
6. compensation

In light of current economic and political events, we're seeing a dramatic shift of values in the workplace as management and employees try to reevaluate their professional and personal goals and roles in a rapidly changing world.

Many candidates in outplacement programs have told us that "climbing the corporate ladder" is not as important as it once was. Many are willing to accept a lower paying job for one that is less demanding. Issues such as family and quality of life are now key in evaluating the next job they'll take. In the past, they asked for help in transitioning into a similar position. In the prosperous times of the last decade, it was common for these same people to be recruited into much higher paying positions. Now, some of them are influenced by underlying fears and uncertainty. They're telling us they have different priorities that often involve a preference for less responsibility, shorter work hours, and an aversion to travel, to name a few. In short, the job, in some cases, doesn't define the person to the extent it once did.

Managers who want to keep employees feeling secure and happy -- and thus productive -- will recognize this shift in values and respond accordingly. The following are just some steps that managers can implement to minimize employee stress:

Be flexible - Based on the threat of terrorism, many employees will want to have more flexibility in their jobs in order to spend more time with their families. For example, workers with children may want to visit them in off-site day care centers during the day. Employers who realize the peace of mind this can bring will reap the rewards in productivity.

Participate in and encourage charitable endeavors - Following the Oklahoma City bombings, many workers took time off to do charitable work. They also expected employers to assume stronger roles in certain charities.

Make accommodations - Frequently, accommodations must be made within the office in order to make workers feel more secure. For example, create a clearly stated evacuation plan, and practice it periodically so that all employees are comfortable with the procedure.

Consider allowing some employees to work from home - Many workers in urban centers may prefer to work in the comfort and safety of their homes rather than in a multi-story office building. If workers can do their jobs as easily from a home office, giving them this flexibility - even if it's just a couple of days a week - can go a long way toward easing stress.

Understanding the new concerns facing workers is essential, since encouraging company loyalty remains critical to corporate performance. An unresponsive manager will only serve to alienate employees, especially during these difficult times.

Smart managers must also be sensitive to other issues.

For example, companies that have historically been generous to departing employees are now unable to provide high levels of support for these individuals. When the economy was healthy there may have been some security after termination, such as increasing values of stock options or healthy severance packages. This places additional stress on management personnel. Many are making key survival decisions for their companies, while they themselves could be downsized the next day.

Yet, at the same time, talent continues to be in demand, and retention, as seen in the San Francisco SHRM survey noted above, is still a concern. In our ailing economy, companies are trying to accomplish more with fewer and, hopefully, their most productive people. Management is therefore under extreme pressure to keep valued workers happy, productive, and motivated.

Also adding to the stresses on both employees and management is the need for people who can step in immediately and get the job done. This is not always that easy as many workers, especially those downsized from manufacturing and high-tech industries, tend to see themselves in a single dimension and cannot readily transfer their skills to a new work environment. Professional guidance from a coach or mentor can help them identify and develop the skills needed for the job.

In response to this situation, we're seeing a new breed of worker. Many were casualties of the economic downturn in the early '90s. They have learned from their experiences and have become more independent with a distinct distrust of management. They're focusing on personal lifestyle issues and are looking at their careers from a different perspective, from a more internal angle. The focus is now on "me" and "now." Concerns about physical safety, family time, job security, and the economy are key issues.

Managers must be prepared to deal with this new climate where workers are setting the conditions for employment, even during an economic downturn.

Despite the disquieting newspaper headlines, Americans are getting on with their lives--perhaps more cautiously--but with a new attitude to the way they want to work. While the stresses will still be there amidst our tumultuous world, a heads up on the dynamics of this new attitude can make it easier to bear. And for smart managers who know how to respond to this new dynamic, even greater employee loyalty and productivity is possible.

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